Olly Murs
To drive pre-orders for Olly Murs’s most recent album 24 HRS, we created an interactive album trailer.
Fans were presented with a video of Olly waking up looking a little worse for wear. By clicking or tapping, fans could turn back time to the night before and see how Olly got himself in such a state.
30% Increase In Pre-Orders
20% Click Through Rate
210,000 Views In 24 Hours
The site used cutting edge inline video for iPhone (a brand new feature in iOS10 which had just launched), allowing fans to switch seamlessly between the morning after and the night before to produce the kind of simple, playful but unexpected interaction that Olly’s fans loved.
The video received 210,000 views in 24 hours with a 20% click through rate. Most importantly, pre-orders jumped by 30%.
