About

I'm a passionate, versatile and highly motivated creative strategist, who has spent the past ten years creating, directing and delivering digital campaigns for some of the world's biggest corporate brands and most successful music artists.

In my current role at BAE Systems Applied Intelligence, I work with diverse clients such as Vodafone, Sony PlayStation and Transport for London to deliver world-class interactive experiences for their customers.

Previously at Sony Music, I established an award-winning in-house digital creative team. Managing a team of producers, designers and content creators, I was responsible for devising robust and exciting digital campaign strategies, and then collaborating with world-famous artists, C-level executives and external partners on engaging, cutting-edge activations to bring them to life.

Throughout my career, I've made it my mission to energise and inspire those around me to challenge the status quo and push the boundaries of what's possible.

I've been named by BIMA as one of the top 100 people working in digital and have given talks about creativity at conferences including The Drum, London Tech Week, Dublin Tech Summit, Innovate UK and Music Ally.