Little Mix
To drive votes for Touch by Little Mix in the Best British Video category at the 2018 BRITs, we worked with Syco to create a fun, simple and sharable game.
In the style of Temple Run, fans journey through the maze from the video collecting coins and avoiding some of the girls' pet hates like clowns and wasps.
250,000 Visitors
13,000 Votes Generated
10:57 Dwell Time
In the first week alone, the site was visited 95,000 times, generated 13,000 votes and a whole bunch of YouTubers showed off how bad they were at it.