Lady Leshurr
Most mailing list forms are tedious and dry. Not this one.
To launch her 'Secret Salmon Society' fan club (think Beliebers but with a passion for fish), we put together an interactive video website for Lady Leshurr.
The Queen's Speech rapper gives 15 different video responses based on the user's answers and inputs to create an unusually fun and light-hearted experience for a newsletter sign-up.
Fans loved it, with growth in Leshurr’s mailing list out-pacing similar artists by thousands.
