Judas Priest
Proving that people just can't get enough of shaping their name like the world's most iconic brands, we gave fans the chance to recreate their name (or any other name) in the style of one of the world's greatest band logos.
To do this, we created a hand-drawn custom Judas Priest font, which was rendered in the browser in 3D using WebGL technology.
Fans were encouraged to share their name in metal on Facebook and use it as their profile pic.
50+ Media Articles
1.4M Users In 7 Days
Within minutes of launching, it was covered by metal blogs like Blabber Mouth, Loud Wire and Team Rock, and was used more than 1.4 million times in under 7 days.