George Michael
October 2017 marked the 26th anniversary of George Michael's pop anthem Freedom! '90.
For the song's music video, the former Wham! teen star turned global icon famously shunned the spotlight, and instead chose to feature the biggest supermodels of the decade, Christy Turlington, Cindy Crawford, Linda Evangelista and Naomi Campbell, lip-syncing his lyrics. The video, directed by David Fincher and styled by Camilla Nickerson, became an unforgettable moment in fashion-meets-pop culture history.
And so, what better way to pay tribute to the Freedom! '90 anniversary than by making our own modernised version of its iconic video? To do just that, we partnered with Vogue and Instagram to recreate the classic video.
The next generation of supermodels — Adriana Lima, Joan Smalls, Anna Ewers, Irina Shayk, Taylor Hill, and more — are dressed in the latest looks from Spring 2017 while dancing on the streets of New York City to George's classic track.