george ezra
George Ezra caught the early attention of music listeners with his song Budapest, but as he had never been to the Hungarian capital, we decided to send him there by train via a mini-European tour.
The Ezra Express took George and some lucky competition winners through four cities before arriving in Budapest where George performed two shows. We built a campaign hub to feature the rich, real-time content generated throughout the tour - by George, his team and the competition winners - for fans to enjoy back home as and where it happened.
The campaign was a huge hit with fans, prompting much conversation and content sharing on socials. Our CMS also allowed us to organise and promote the best content from the tour to appear most prominently on the site, allowing the content to live on long after the event.
