thats-the-spirit.jpg

Bring me the horizon

To promote Bring Me The Horizon's album That's The Spirit, we worked closely with the band on a first-of-its-kind interactive homepage takeover on Spotify.

The band produced some audio trailers for each track from the album, which we embedded into the banner using different colours to complement the colour palette used through the album artwork. Hovering across the coloured strips played back the audio, giving listeners exclusive access to new music prior to release.

The advert received 2m impressions with an interaction rate of 7%.

This hadn't been done before on the Spotify platform, but has been done a lot of times since!