A Great Big World
To generate awareness and word-of-mouth around the UK release of A Great Big World's debut album Is There Anybody Out There?, we gave students a chance to preview the record in a fun and sociable format.
Beer mats in student bars led to our mobile-optimised A Great Big Dare game, which asked friends to participate by passing their phone among their group as a song from the album played for a random length of time. When the music stopped, the game challenged whoever was holding the phone to perform a dare.
We included nearly 50 dares to ensure variety for multiple plays, including 'hug a stranger' and 'high-five the barman'. The songs were accompanied by a quirky animation using album artwork and band photos to enhance the fun. The app also provided us with a great opportunity to collect album pre-orders and mailing list sign-ups.